Title

LIFE INSURANCE INVESTMENT AMONG YOUNG PROFESSIONALS ITS EFFECT ON THEIR BEHAVIORAL AND PSYCHOGRAPHIC RESPONSES

Author(s)

Leopoldo, Jeanne G.

Lindayao, Chrysolite G.

Saligan, Jehasiel Mae Y.

Sepe, Daryl Gabriel R.

Tubac, Krestine Princess R.

Affiliation

Misamis University

Degree Program

Bachelor of Science In Business Administration

Contributor

Ilusorio, Gilda L. – Adviser

Cayanpat, Rean Angelie B– Panel

Laput, Joseph Glenn J. – Panel

Carpio, Renzitelo Alf P. – Instructor

Year

2023

Abstract

Since it is a necessary component of both, life insurance continues to play an essential role in financial and social security. The current study was conducted to determine young professionals' behavioral and psychographic responses to life insurance investment. A descriptive-correlational research design was used in the study. A purposive sampling technique was used to collect data from a total of one hundred twenty (120) young professionals who were invested in life insurance and served as respondents in the study.
Fifty-nine (59) of the young professionals were male, and sixty-one (61) were female.
Life Insurance Investment Among Young Professionals Questionnaire was adopted and used to gather the data. The statistical tools used in the study were frequency, Mean, Standard Deviation, and Regression Analysis. The result found that the young professionals who are policyholders in the City of Ozamiz demonstrated a high level of behavioral responses. This proves that they are confident in their life insurance because they expect a positive outcome in the future. A very high level of psychographic responses suggests that purchasing life insurance is a proactive measure to help protect loved ones. Furthermore, it influences how clients behave when making investment decisions. Clients are delighted with their life insurance policies and are eager to take advantage of additional services due to the excellent service. Life insurance investments are recommended to ensure protection, security, and peace of mind. It also provides opportunities for savings and investment.

Keywords

behavioral responses, life insurance, policyholder, psychographic responses, young professionals