College of Business and Management
- Title
- College of Business and Management
Research Outputs
📚 Explore theses, dissertations, faculty research papers, and other
scholarly works produced by the Misamis University academic community.
Theses
THE PERCEIVED ROLE OF BRANDING TOWARD GUESTS’ REPETITIVE VISITS AND MARKETING STRATEGY EFFECTIVENESS OF MABUHAY ACCOMMODATIONS
Author(s):
Villanueva, Jerry Jr. A , Martir, Ryan Voltaire, Oracion, John Lyod
Contributor:
Carpio, Renzitelo Alf P. - Adviser, Rosauro, Catherine D. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
branding, customers’ repetitive visits, marketing strategy, accommodations, hospitality industry
Year: 2026
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Theses
JOB SATISFACTION INDICATORS: ITS EFFECT TOWARDS EMPLOYEE PERFORMANCE IN OZAMIZ CITY’S MABUHAY ACCOMMODATIONS
Author(s):
Vente, JV Jomari A., Baloro, Jay-En T., Ongcoy, Luil John M.
Contributor:
Laput, Joseph Glenn J. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Panel Member
Keywords:
Job Satisfaction, Employee Performance, Employee Satisfaction, Hygiene Factors, Motivators
Year: 2026
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Theses
WORKPLACE INCENTIVES AND WORKLOAD ADEQUACY STRATEGIES AMONG TOURIST ATTRACTION IN RELATION TO EMPLOYEES’ PRODUCTIVITY IN MISAMIS OCCIDENTAL
Author(s):
De Guzman, Diane P., Banawan, Rocele Mae P., Hisoler, Jude Mycko D.
Contributor:
Balaba, Ana Bonita A. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
Employee Productivity, Stress Management, Time Management Tourism Sector, Workload Adequacy, Workload Incentives
Year: 2026
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Theses
CAREER PREPAREDNESS AND EMPLOYABILITY SKILLS OF HOSPITALITY MANAGEMENT GRADUATES: BASES FOR CURRICULUM ENHANCEMENT
Author(s):
Jumarito, Leila B., Macion, Jay G., Villasan, Karla Sim B.
Contributor:
Rosauro, Catherine D. - Adviser, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
behavior, career preparedness, competence, employability skills, hospitality management, personality traits, self-management teamwork
Year: 2026
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Theses
PERCEIVED WORK-RELATED STRESS OF SELECTED FASTFOOD CHAIN CREWS: ITS IMPACT TOWARD JOB SATISFACTION AND PERFORMANCE
Author(s):
Buzarang, Dwight Anthony O., Castro, Israel L. , Gudmalin, Bretty B.
Contributor:
Laput, Joseph Glenn J. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
fast–food industry, work–related stress, job satisfaction, high workload, stress–reduction methods
Year: 2026
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Theses
THE INFLUENCE OF SENSORY EXPERIENCE ON BUYING BEHAVIOR AMONG COFFEE SHOPS’ CUSTOMERS IN OZAMIZ CITY
Author(s):
Bogo, Pearl Therese V., Medillo, Jan Ramyle , Viernes, Hanna Jane P.
Contributor:
Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
Sensory experience, Buying behavior, Coffee shop, Coffee Trend
Year: 2026
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Theses
PERCEIVED SOCIAL MEDIA INFLUENCE AFFECTING WORKING PROFESSIONALS’ TRAVEL INTENTION AND DECISION
Author(s):
Bagundol, Lianne Dale T., Sta. Rita, Renallen D., Trocio, Rovic Louel B.
Contributor:
Maribojoc, Chriscel Ann O. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
Social Media Influence, Travel Intention, Travel Decision, Working Professionals
Year: 2026
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Theses
PERCEIVED EFFECTIVENESS OF STRATEGIC MARKETING ACTIVITIES FOR COFFEE SHOPS: ITS EFFECT TOWARD CHANGING CONSUMER BEHAVIOR AND LOYALTY
Author(s):
Alvarez, Sarah Kathlene L., Lumbatan, Dicilyn C., Yabut, Jaycyl Mae C.
Contributor:
Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords:
Coffee Industry, Consumer Behavior, Customer Loyalty, Effectiveness, Marketing Strategies
Year: 2026
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