Title

FASTFOOD CHAIN BUSINESSES' INVENTORY MANGEMENT STRATEGIES, CUSTOMER SATISFACTION AND BUSINESS PERFORMANCE

Author(s)

Saquin, Belly Grace M.

Etom, Jenessa J.

Tapdasan, Rhoda May O.

Affiliation

Misamis University

Degree Program

Bachelor of Science In Accountancy

Contributor

Laput, Joseph Glenn J,- Adviser

Carpio, Renzitelo Alf P. - Panel

Elmedulan, Arniel Jr. M. - Panel

Barillo, Efren J. - Instructor

Year

2024

Abstract

Effectively managing stock is essential for keeping operations running smoothly, providing better customer experience, and boosting overall business performance in fast food chains. The study explored how inventory management strategies impact customer satisfaction and business performance. It was conducted in Ozamiz City and involved 285 randomly selected customers and 106 employed from various fast-food chains. Researches used questionnaires to collect data, focusing on inventory management, customer satisfaction, and business performance. Using Mean, Standard Deviation, and Spearman Rho Analysis revealed a moderate negative correlation between inventory management strategies and customer satisfaction and business performance. These findings highlight the importance of aligning inventory management with customer needs and business goals to maintain efficient operations. The concludes that a significant relationship exist between inventory practices, customer satisfaction, and business performance. It recommends that fast-food chains adopt customer-focused inventory strategies to meet customer expectations better. Efforts to improve business performance also include more than just implementing various inventory management strategies. Business should also strive for customer satisfaction as it propels business performance.

Keywords

ABC Classification, Business Performance, Customer Satisfaction, Economic Order Quantity, Inventory Management Strategies, Just -In-Time