Title

ONLINE BANKING AWARENESS, ADAPTABILITY, AND ENGAGEMENT AMONG MILLENNIAL WORKERS: CHALLENGES ENCOUNTERED

Author(s)

Bacus, Christine Gel

Pahilangco, Michelle

Rodelas, Bea

Affiliation

Misamis University

Degree Program

Bachelor of Science In Business Administration

Contributor

Elmedulan, Arniel Jr. M. - Adviser
Ilusorio, Gilda L. - Panel
Carpio, Renzitelo Alf P. - Panel
Carpio, Renzitelo Alf P. - Instructor

Year

2024

Abstract

Online banking becomes a vital tool in modern financial management, but many users still face challenges in digital banking platforms engagement. This study explored the mediating effect of online banking challenges encountered as perceived by millennial workers' for online banking awareness, adaptability, and their engagement with online banking services. This study utilized a descriptive-correlational research design. The research took place in Ozamiz City, with a total of 384 millennial workers who participated in the study. Convenience sampling was used to select respondents who met specific criteria. Data were gathered through a structured survey questionnaire, which included sections in online banking awareness, adaptability, engagement, and challenges encountered. Mean, standard deviation, pearson product-moment correlation coefficient and multivariate regression analysis, were used as the data analyses. The results show that millennial workers demonstrate a high level of awareness and adaptability, leading to significant engagement with online banking platforms. Meanwhile, awareness and adaptability postulate a significant relationship toward their online banking engagement. The finding revealed that millennial workers were oriented with the utilization of online banking platforms making them to be adaptive and engaged significantly in this approach as it gives them ease of use and convenience. Thus, the high acceptance and utilization of online banking lies within the concrete orientation and adaptive approach they have in online banking before choosing to engage in online banking. In this vein, it is imperative that future researchers may explore the role of user-friendly digital interfaces and enhanced security features in improving online banking engagement among millennials.

Keywords

Adaptability, Engagement, Millennial Workers, Online Banking Awareness, Online Banking Utilization