Title

EXPLORING THE SUCCESS STORIES OF CLOUD KITCHEN FOOD BUSINESSES IN OZAMIZ CITY: AN APPRECIATIVE INQUIRY

Author(s)

Dela Cerna, Kyla Marie M.

Dome, Irene Rhodora

Gomonit, Meshel Jane S.

Liaging, Jenieva

Affiliation

Misamis University

Degree Program

Bachelor of Science In Business Administration

Contributor

Carpio, Renzitelo Alf P. - Adviser

Ilusorio, Gilda L. - Panel

Apao, Ariel A. - Panel

Carpio, Renzitelo Alf P. - Instructor

Year

2024

Abstract

Cloud kitchens have revolutionized the food industry in providing food package and convenience among consumers. This study explored the success stories of cloud kitchen enterprises using an appreciative inquiry methodology, focusing on operator's effective experiences, strategies, and outcomes. The study utilized the phenomenological research design through an appreciative inquiry. Purposive sampling and a qualitative research approach were used in this research. Semi-structured interviews were utilized to gather data, thematic analysis was employed to pinpoint important topics. Discover, Dream, Design, and Destiny was applied for data analysis. Interviews with five (5) successful cloud kitchen owners in Ozamiz City revealed their resources, competencies, and strategies for overcoming challenges. Six themes emerged from the analysis: (1) adaptability and customer-centric operations: (2) social media strategy and digital engagement: (3) operational efficiency and resource management: (4) innovation in response to challenges: (5) emphasis customer satisfaction: and (6) reliance on word-of-mouth for growth. The findings related that cloud kitchen owners utilized the importance of digital platforms, operational efficiency, customer-centric efforts, a strong social media presence, advanced ordering systems, and food safety adherence to generate sales and become successful in their business operation despite the absence of their physical stores. This study offers valuable insights for academics, policymakers, and business owners to enhance operational plans and market sustainability.

Keywords

Business Success, Cloud Kitchens, Entrepreneurial Engagement, and Food Businesses