Research Outputs

๐Ÿ“š Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 696
Theses
NOSTALGIC COLORS UTILIZATION ON CONSUMERS' ACTUAL PURCHASE AND REVISIT INTENTION IN RETAIL STORES A MEDIATION ANALYSIS
Author(s): Colastre, Angela C., Jaleco, Christine R., Pacatang, Spencer C.
Contributor: Carpio, Renzitelo Alf P. โ€“ Adviser, Elmedulan, Arniel Jr. M. โ€“ Panel, Edullantes, Yolando Jr. P. โ€“ Panel, Carpio, Renzitelo Alf P. โ€“ Instructor
Keywords: consumers' actual purchase, emotional engagement, nostalgic colors utilization, retail store atmospherics, revisit intention
Year: 2026
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