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ID 680
Theses
GREEN MARKETING MIX ITS INFLUENCE ON THE ACTUAL PURCHASE BEHAVIOR OF SKINCARE PRODUCTS AMONG MILLENNIALS IN SELECTED CITIES IN NORTHERN MINDANAO
Author(s): Pactol, Lincon C., Pagkalinawan, Charmane L., Reponte, Chumverly Q., Solatorio, Danne Robert P., Tampon, Josie Phars P.
Contributor: Ilusorio, Gilda L. – Adviser, Balaba, Ana Bonita A. – Panel, Carpio, Renzitelo Alf P. – Panel, Carpio, Renzitelo Alf P. – Instructor
Keywords: actual purchase behavior, green marketing mix, green place, green price, green product, green promotion
Year: 2026
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