Research Outputs

📚 Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 666
Theses
SOCIAL MEDIA MARKETING ITS EFFECT TOWARD PURCHASING INTENTION ON BRANDED APPARELS AMONG GENERATION-Z CUSTOMERS
Author(s): Borling, Junalyn, Capara, Niña Prancesca T., Carangcarang, Rose R., Dahunan, Jahl Win Kenneth A., Jalem, Rey M., Vasquez, Venus R.
Contributor: Carpio, Renzitelo Alf P. – Adviser, Ilusorio, Gilda L. – Panel, Laput, Joseph Glenn J. – Panel, Carpio, Renzitelo Alf P. – Instructor
Keywords: branded apparels, generation-z customers, purchasing intention, social media marketing, social media platforms
Year: 2026
👁 0 views • ⬇ 0 downloads