Research Outputs

📚 Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 633
Theses
HOTEL ACCOMMODATIONS’ FACEBOOK ADVERTISING ADAPTATION: ITS INFLUENCE ON GUESTS’ INTENTION AND SATISFACTION
Author(s): Edgar O. Bungcaras,, Ted , Chrisiajen C. Gaviola, Leonard C. Peligrino, Ysha Alobelle Marie A. Rubio
Contributor: Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel, Laput, Joseph Glenn J. - Panel, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Customer Engagement, Facebook Advertising, Guest Intention, Guest Satisfaction, Hotel Accommodations
Year: 2026
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