Research Outputs

๐Ÿ“š Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 531
Theses
MILLENNIAL PROFESSIONAL ONLINE SHOPPING APPAREL PRICE DISCOUNT PERCEPTIONS, PURCHASE ATTITUDE, AND BUYING ENGAGEMENT
Author(s): Decena, Goldy Joi , Lomonggo, Zemaica, Tamboboy, Trixie Shane,
Contributor: Ilusorio, Gilda L. -Adviser, Balaba, Ana Bonita A. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. -Instructor
Keywords: Apparel, Buying Engagement, Millennial Professionals, Online Shopping, Price Discount Perception, Purchase Attitude
Year: 2026
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