Research Outputs

📚 Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 517
Theses
MACRO INFLUENCER MARKETING, WORD OF MOUTH ENDORSEMENTS, AND PURCHASING DECISION OF GENERATION Z CUSTOMERS FOR SKINCARE PRODUCTS
Author(s): Fuentes, Archel Louie , Berjame, Jhisel , Logronio, Dianne Kristel
Contributor: Carpio, Renzitelo Alf P. - Adviser, Balaba, Ana Bonita A. - Panel, Ilusorio, Gilda L- Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Actual Purchase, Content authenticity, Generation Z consumer, Macro Influencer Marketing Perceived Product Value, Purchasing Decisions, Word-of Mouth Endorsements.
Year: 2026
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