Research Outputs

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ID 460
Theses
THE PERCEIVED ROLE OF BRANDING TOWARD GUESTS’ REPETITIVE VISITS AND MARKETING STRATEGY EFFECTIVENESS OF MABUHAY ACCOMMODATIONS
Author(s): Villanueva, Jerry Jr. A , Martir, Ryan Voltaire, Oracion, John Lyod
Contributor: Carpio, Renzitelo Alf P. - Adviser, Rosauro, Catherine D. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: branding, customers’ repetitive visits, marketing strategy, accommodations, hospitality industry
Year: 2026
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