Research Outputs

📚 Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
ID 448
Theses
THE INFLUENCE OF SENSORY EXPERIENCE ON BUYING BEHAVIOR AMONG COFFEE SHOPS’ CUSTOMERS IN OZAMIZ CITY
Author(s): Bogo, Pearl Therese V., Medillo, Jan Ramyle , Viernes, Hanna Jane P.
Contributor: Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Sensory experience, Buying behavior, Coffee shop, Coffee Trend
Year: 2026
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