Research Outputs

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ID 440
Theses
PERCEIVED EFFECTIVENESS OF STRATEGIC MARKETING ACTIVITIES FOR COFFEE SHOPS: ITS EFFECT TOWARD CHANGING CONSUMER BEHAVIOR AND LOYALTY
Author(s): Alvarez, Sarah Kathlene L., Lumbatan, Dicilyn C., Yabut, Jaycyl Mae C.
Contributor: Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Coffee Industry, Consumer Behavior, Customer Loyalty, Effectiveness, Marketing Strategies
Year: 2026
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