College of Business and Management

Research Outputs

📚 Explore theses, dissertations, faculty research papers, and other scholarly works produced by the Misamis University academic community.
Theses
MACRO INFLUENCERS SOCIAL MEDIA ADVERTISING: BUSINESS IMAGE PROMOTION AND BRAND POSITIONING FOR SKINCARE PRODUCTS AMONG COLLEGE STUDENTS
Author(s): Robles, Bernadette D., Artiaga, Cathlaine Mae, Abing, Jay Victor
Contributor: Carpio, Renzitelo Alf P. - Adviser, Ilusorio, Gilda L. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Brand Positioning for Skincare Products, Business Image Promotion, Macro Influencer in Social Media Advertising.
Year: 2026
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Theses
MICRO-ENTREPENEURS’ MANAGEMENT PRACTICES, PERSONALITY TRAITS, AND BUSINESS PERFORMANCE IN OZAMIZ CITY
Author(s): Hiyan, Jan Clarise, Reuyan, Jenelyn, Rivera, Joesel Jr., Tagalogon, Justine Dezell
Contributor: Ilusorio, Gilda L. - Adviser, Elmedulan, Arniel Jr. M- Panel, Laput, Joseph Glenn J.- Panel, Carpio, Renzitelo Alf P. -Instructor
Keywords: Business Performance, Management Practices, Micro-Enterprises, Micro-Entrepreneurs, Personality Traits
Year: 2026
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Theses
MILLENNIAL PROFESSIONAL ONLINE SHOPPING APPAREL PRICE DISCOUNT PERCEPTIONS, PURCHASE ATTITUDE, AND BUYING ENGAGEMENT
Author(s): Decena, Goldy Joi , Lomonggo, Zemaica, Tamboboy, Trixie Shane,
Contributor: Ilusorio, Gilda L. -Adviser, Balaba, Ana Bonita A. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. -Instructor
Keywords: Apparel, Buying Engagement, Millennial Professionals, Online Shopping, Price Discount Perception, Purchase Attitude
Year: 2026
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Theses
NON-FOOD RETAIL INDUSTRIES SUPPLY CHAIN RESILIENCE, RISK MITIGATION, AND MARKET EXPANSION EFFECTIVENESS IN OZAMIZ CITY
Author(s): Jore, Ryed Jolester C., Ay-Ay, Bernized Ann D., Baker, Marc Laurence C
Contributor: Ilusorio, Gilda L.- Adviser, Elmedulan, Arniel Jr. M. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Market Expansion Effectiveness, Non-Food Retail Store, Risk Mitigation, Supply Chain Resilience
Year: 2026
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Theses
ONLINE BANKING AWARENESS, ADAPTABILITY, AND ENGAGEMENT AMONG MILLENNIAL WORKERS: CHALLENGES ENCOUNTERED
Author(s): Bacus, Christine Gel, Pahilangco, Michelle , Rodelas, Bea
Contributor: Elmedulan, Arniel Jr. M. - Adviser Ilusorio, Gilda L. - Panel Carpio, Renzitelo Alf P. - Panel Carpio, Renzitelo Alf P. - Instructor
Keywords: Adaptability, Engagement, Millennial Workers, Online Banking Awareness, Online Banking Utilization
Year: 2026
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Theses
EXPLORING THE SUCCESS STORIES OF CLOUD KITCHEN FOOD BUSINESSES IN OZAMIZ CITY: AN APPRECIATIVE INQUIRY
Author(s): Dela Cerna, Kyla Marie M., Dome, Irene Rhodora, Gomonit, Meshel Jane S., Liaging, Jenieva
Contributor: Carpio, Renzitelo Alf P. - Adviser, Ilusorio, Gilda L. - Panel, Apao, Ariel A. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Business Success, Cloud Kitchens, Entrepreneurial Engagement, and Food Businesses
Year: 2026
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Theses
FINANCIAL EDUCATION ON INDIVIDUALS’ INVESTMENT BEHAVIOR AND SCAM AWARENESS FOR ONLINE BET GAMES AMONG WORKING YOUNG ADULTS
Author(s): Cabalit, Kendra, Varquez, Noshin T., Amongos, Adenaie Kaye S.
Contributor: Laput, Joseph Glenn J. - Adviser, Carpio, Renzitelo Alf P. - Panel, Apao, Ariel A. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Financial Education, Investment Behavior, Scam Awareness, Online Bet Games, Working Young Adults
Year: 2026
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Theses
FOOD-ECOMMERCE ENTREPENEURS' LEADERSHIP STYLE, MANAGEMENT PRACTICES, AND BUSINESS OPERATIONAL EFFICIENCY
Author(s): Concordas, Lizzy F., Lausa, Christianver S., Uy, Jhiya Christina C.
Contributor: Ilusorio, Gilda L. - Adviser, Balaba, Ana Bonita A. - Panel, Laput, Joseph Glenn J., Carpio, Renzitelo Alf P. - Instructor
Keywords: Business Operation, E-commerce, Leadership Style, Management Practices, Online, Operational efficiency
Year: 2026
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Theses
GREEN MARKETING: WORKING PROFESSIONALS ECO- CONSCIOUS ATTITUDE AND ACTUAL PURCHASING BEHAVIOR FOR SKIN CARE PRODUCTS
Author(s): Jabagat, Kevin, Gamboa, Nove Jane, Bullena, Rafael
Contributor: Ilusorio, Gilda L. - Adviser, Balaba, Ana Bonita A. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Actual Purchasing Behavior, Eco-conscious, Green Marketing, Green Products, Skincare Products, Working Professionals.
Year: 2026
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Theses
MACRO INFLUENCER MARKETING, WORD OF MOUTH ENDORSEMENTS, AND PURCHASING DECISION OF GENERATION Z CUSTOMERS FOR SKINCARE PRODUCTS
Author(s): Fuentes, Archel Louie , Berjame, Jhisel , Logronio, Dianne Kristel
Contributor: Carpio, Renzitelo Alf P. - Adviser, Balaba, Ana Bonita A. - Panel, Ilusorio, Gilda L- Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Actual Purchase, Content authenticity, Generation Z consumer, Macro Influencer Marketing Perceived Product Value, Purchasing Decisions, Word-of Mouth Endorsements.
Year: 2026
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Theses
COLLEGE INSTRUCTORS’ INVESTMENT ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL IN PROFESSIONAL DEVELOPMENT
Author(s): Sabroso, Katherine B., Gomolon, Sonny M., Molijon, Bryll T.
Contributor: Carpio, Renzitelo Alf P. - Adviser, Laput, Joseph Glenn J. - Panel, Apao, Ariel A. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: College Instructors, Family and Social Influence, Investment Attitude, Perceived Behavioral Control, Professional Development
Year: 2026
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Theses
DIGITAL PAYMENTS: MOTORCAB DRIVER’S PERCEPTION, ACCEPTABILITY AND ADAPTABILITY
Author(s): Tautu-an, Bengielou Grace D., Labadesos, Miller Jr. R.
Contributor: Ilusorio, Gilda L. - Adviser, Laput, Joseph Glenn J. - Panel, Balaba, Ana Bonita A.- Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Acceptability and Adaptability, Digital Payments, Motorcab Driver's Perception
Year: 2026
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Theses
ECONOMIC CHALLENGES AND FINANCIAL DECISION-MAKING AMONG COLLEGE STUDENTS
Author(s): Baliao, John Carlo O. Dedoro, Jhandel O. Galeon, Karren Bliss M. Ocampo, Feliz II
Contributor: Laput, Joseph Glenn J. - Adviser Carpio, Renzitelo Alf P. - Panel Apao, Ariel A. - Panel Carpio, Renzitelo Alf P. - Instructor
Keywords: Scholarships, Debt Management, Financial Literacy, Workshops, Expenses
Year: 2026
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Theses
EXPLORING THE FINANCIAL CHALLENGES AND STRATEGIES AMONG SOLO PARENT BREADWINNERS
Author(s): Aligato, Alma Fe, Clapano, Honey Mae, Artajo, Prince Jeric
Contributor: Carpio, Renzitelo Alf P. - Adviser, Elmedulan, Arniel Jr. M. - Panel, Balaba, Ana Bonita A. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Income Instability, Job Security, Photovoice, Resilience, Solo Parent Breadwinners
Year: 2026
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Theses
BUSINESS ADMINISTRATION GRADUATES’ ENTRERENEURIAL BEHAVIOR, PERSONALITY TRAITS AND ENGAGEMENT
Author(s): Edio, Marielle Rea, Quilar, Geraldine, Sabayton, Recil Joy, Tagaytay, Rubie
Contributor: Ilusorio, Gilda L.- Adviser, Elmedulan, Arniel Jr. M. - Panel, Laput, Joseph Glenn J. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Business Administration Graduates, Entrepreneurial Behavior, Personality Traits, Entrepreneurial Engagement
Year: 2026
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Theses
PARENTS’ GAMBLING BEHAVIOR: ITS EFFECT TOWARD FINANCIAL MANAGEMENT PRACTICES AND MONEY ATTITUDES
Author(s): Amores, Shineth Clear , Ogoc, Dianne Elezabeth, Rosauro, Nicole Anne
Contributor: Carpio, Renzitelo Alf P. - Adviser, Ilusorio, Gilda L. - Panel, Elmedulan, Arniel Jr. M. - Panel, Carpio, Renzitelo Alf P. - Instructor
Keywords: Financial Management Practices, Gambling Behavior, Gambling Parent, Money Attitudes
Year: 2026
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Theses
THE PERCEIVED ROLE OF BRANDING TOWARD GUESTS’ REPETITIVE VISITS AND MARKETING STRATEGY EFFECTIVENESS OF MABUHAY ACCOMMODATIONS
Author(s): Villanueva, Jerry Jr. A , Martir, Ryan Voltaire, Oracion, John Lyod
Contributor: Carpio, Renzitelo Alf P. - Adviser, Rosauro, Catherine D. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: branding, customers’ repetitive visits, marketing strategy, accommodations, hospitality industry
Year: 2026
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Theses
JOB SATISFACTION INDICATORS: ITS EFFECT TOWARDS EMPLOYEE PERFORMANCE IN OZAMIZ CITY’S MABUHAY ACCOMMODATIONS
Author(s): Vente, JV Jomari A., Baloro, Jay-En T., Ongcoy, Luil John M.
Contributor: Laput, Joseph Glenn J. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Panel Member
Keywords: Job Satisfaction, Employee Performance, Employee Satisfaction, Hygiene Factors, Motivators
Year: 2026
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Theses
WORKPLACE INCENTIVES AND WORKLOAD ADEQUACY STRATEGIES AMONG TOURIST ATTRACTION IN RELATION TO EMPLOYEES’ PRODUCTIVITY IN MISAMIS OCCIDENTAL
Author(s): De Guzman, Diane P., Banawan, Rocele Mae P., Hisoler, Jude Mycko D.
Contributor: Balaba, Ana Bonita A. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Employee Productivity, Stress Management, Time Management Tourism Sector, Workload Adequacy, Workload Incentives
Year: 2026
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Theses
CAREER PREPAREDNESS AND EMPLOYABILITY SKILLS OF HOSPITALITY MANAGEMENT GRADUATES: BASES FOR CURRICULUM ENHANCEMENT
Author(s): Jumarito, Leila B., Macion, Jay G., Villasan, Karla Sim B.
Contributor: Rosauro, Catherine D. - Adviser, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: behavior, career preparedness, competence, employability skills, hospitality management, personality traits, self-management teamwork
Year: 2026
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Theses
PERCEIVED WORK-RELATED STRESS OF SELECTED FASTFOOD CHAIN CREWS: ITS IMPACT TOWARD JOB SATISFACTION AND PERFORMANCE
Author(s): Buzarang, Dwight Anthony O., Castro, Israel L. , Gudmalin, Bretty B.
Contributor: Laput, Joseph Glenn J. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: fast–food industry, work–related stress, job satisfaction, high workload, stress–reduction methods
Year: 2026
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Theses
THE INFLUENCE OF SENSORY EXPERIENCE ON BUYING BEHAVIOR AMONG COFFEE SHOPS’ CUSTOMERS IN OZAMIZ CITY
Author(s): Bogo, Pearl Therese V., Medillo, Jan Ramyle , Viernes, Hanna Jane P.
Contributor: Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn J. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Sensory experience, Buying behavior, Coffee shop, Coffee Trend
Year: 2026
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Theses
PERCEIVED SOCIAL MEDIA INFLUENCE AFFECTING WORKING PROFESSIONALS’ TRAVEL INTENTION AND DECISION
Author(s): Bagundol, Lianne Dale T., Sta. Rita, Renallen D., Trocio, Rovic Louel B.
Contributor: Maribojoc, Chriscel Ann O. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Ilusorio, Gilda L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Social Media Influence, Travel Intention, Travel Decision, Working Professionals
Year: 2026
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Theses
PERCEIVED EFFECTIVENESS OF STRATEGIC MARKETING ACTIVITIES FOR COFFEE SHOPS: ITS EFFECT TOWARD CHANGING CONSUMER BEHAVIOR AND LOYALTY
Author(s): Alvarez, Sarah Kathlene L., Lumbatan, Dicilyn C., Yabut, Jaycyl Mae C.
Contributor: Ilusorio, Gilda L. - Adviser, Rosauro, Catherine D. - Panel Member, Carpio, Renzitelo Alf P. - Panel Member, Laput, Joseph Glenn L. - Panel Member, Elmedulan, Arniel Jr. M. - Instructor
Keywords: Coffee Industry, Consumer Behavior, Customer Loyalty, Effectiveness, Marketing Strategies
Year: 2026
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